NOIZEZZ revamps ordering process and strengthens customer loyalty

NOIZEZZ, based in Hoofddorp, is a leading specialist in high-quality hearing protection. The company produces standard products such as music and sleep earplugs as well as custom-made products, including hearing protection earpieces. These solutions are developed using advanced technologies and supplied to audiologists in the Netherlands and Belgium.

A passion for hearing protection

For this customer story, we spoke to Mark van Dijk, CEO of NOIZEZZ. Initially, he did not intend to become CEO, but he fell in love with the world of hearing protection. Eventually, he took over. Mark now runs a successful company with a network of about 150 audiologists and delivers top quality with NOIZEZZ.

The challenge

NOIZEZZ was working with a portal to process orders. However, this solution was outdated and inefficient. Orders had to be entered manually, which proved both time-consuming and error-prone. The company decided to take the next step: a modern, fully integrated system that would better reflect its innovative image and the growing demand from hearing care professionals

Collaboration with CPQing Solutions

The decision to partner with CPQing Solutions was an important step for NOIZEZZ in its commitment to innovation and improved customer experience. The implementation started in April 2024.

‘We found ourselves in a pressure cooker, but it felt right away,’ says the CEO. ‘CPQing Solutions was transparent about what was and was not possible and understood our needs.’

The decision to work with CPQing Solutions was made. A demo gave immediate insight into the possibilities and convinced NOIZEZZ to go ahead. The new system not only offered a more efficient way to process orders, but also provided an excellent visual customer experience.

Prototype and decision-making

The fact that CPQing Solutions could immediately show a prototype played a crucial role in the decision-making process. By visually displaying the portal, NOIZEZZ was so convinced that other vendors were not considered further.

‘After seeing the demo and knowing what the system could do, it was a no-brainer for me to start working with CPQing Solutions,’ says Mark.

The advantages of the new order portal

With the new order portal, hearing care professionals can now enter their own orders easily and error-free. The dynamic questionnaire, built with Merkato Essentials, helps them to avoid making wrong choices. The data is automatically linked to the internal AFAS system, making manual input unnecessary.

‘Our audiologists rate the new ordering portal with an 8+,’ says Mark.

Results

The new ordering portal has brought NOIZEZZ significant improvements:

Efficiency: orders are processed error-free and faster. What used to be done manually is now automated.
Customer loyalty: audiologists are enthusiastic about the ease of use, which strengthens NOIZEZZ’s image as a high-quality and innovative partner.
Savings: internal employees have more time for other tasks, as time-consuming input work has disappeared.
Quality: fewer errors and higher customer satisfaction, with a margin of error reduced to just 1%.

Future plans

NOIZEZZ looks optimistically to the future and plans to expand the portal with new features, such as use by its own sales staff. In addition, the company is investigating whether the portal can also be used as a communication tool for customers.

‘With CPQing Solutions, we have not only improved our ordering process, but also strengthened our customers‘ trust,’ says Mark. ‘It’s great to see how technology is helping us serve our customers even better while working more efficiently.’